Items where Author is "Natalia, Hizkia Desy"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Natalia, Hizkia Desy and Aprillia, Ariesya (2025) Exploring the Impact of e-WOM on Generation Z Purchase Intention: The Mediating Role of Brand Image and Perceived Quality. IAIC Transactions on Sustainable Digital Innovation (ITSDI, 6 (2). pp. 164-176. ISSN 2715-0461