Fashion Design as a Method to Improve the Sustainability of Batik Lasem Industry

Since 2020, textiles and fashion are also sectors that have been heavily impacted by the COVID-19 pandemic. This was felt by producers who experienced a significant decrease in turnover during the pandemic, one of which was the written batik industry center in Lasem, Central Java. This study tries to boost the interest from the urban community of Batik Lasem through increasing the product value. The improvement is made through creating design of fashion products that have been developed in accordance with the development of trends and market needs. This research collaborates with various important partners in Lasem area such as the batik industry represented by Pusaka Beruang and the Lasem Heritage community organization so that the research process and results can be more efficient and optimal. From the field study process, the design directions for fashion products are divided into four categories, namely office-formal wear for urban youth market, cocktail wear for youth urban market, classic party formal attire for adult urban market, and lounge wear for urban market. The product-making process is directed to use a sustainable fashion approach with application of fashion trends. All fashion collections use the main material of Batik Lasem with the target market of urban communities.